These are physical marketing and informational materials, typically constructed from cardstock or similar rigid paper, designed to stand upright on a flat surface. Their structure generally incorporates folds that create a triangular or rectangular prism shape, allowing information to be displayed on multiple sides. Common applications include displaying menus, pricing, promotional offers, event schedules, or directional signage within restaurants, conferences, trade shows, and retail environments.
The use of such displays offers several advantages. They provide a readily accessible visual communication method, capturing attention at eye level and enhancing brand visibility. Historically, businesses relied on pre-printed, professionally produced versions, which could be costly and time-consuming to update. However, the advent of digital printing technology and user-friendly design software has facilitated in-house creation, reducing costs and enabling rapid adaptation to changing needs or promotions. This allows for more frequent messaging updates and targeted marketing efforts.
The following sections will delve into the design considerations, software options, printing techniques, and practical applications involved in producing effective, self-made countertop displays for diverse professional needs.
