The term refers to materials designed for at-home printing that feature deals and promotions associated with the Black Friday shopping period. These resources can include coupons, shopping lists, store maps highlighting discounted items, and promotional flyers showcasing available offers. For example, a consumer might download and print a coupon for a specific product they intend to purchase on Black Friday, or use a printed list to efficiently navigate in-store sales.
Accessible at-home resources of this type offer several advantages. They allow shoppers to plan their purchases in advance, avoiding impulse buys and maximizing savings. Furthermore, possessing physical copies of coupons and lists can be especially useful in areas with limited mobile data connectivity or where device battery life is a concern. Historically, retailers often provided these materials in newspapers and store flyers; the current iteration simply provides a more accessible, eco-friendly option.
The following sections will explore specific retailers offering these downloadable resources, strategies for maximizing savings using these materials, and considerations for ethical and responsible consumption during the Black Friday sales event.